Ali RAZA
Research Active Faculty - Associate Professor
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Pôle
Marketing Academic Department -
Domaines d'enseignement
Digital Marketing -
Campus
Tours -
Langue(s) parlée(s)
English -
Domaines de recherche
Digital Marketing, Services Marketing
Biographie
Dr. Ali Raza is Associate Professor of Marketing at Excelia Business School, France. He holds a PhD degree with the specialization in Marketing from IAE-Graduate School of Management, Aix-Marseille University, France. After obtaining experience in retail business management, he started his academic career in 2009.
His research interests include Digital Marketing and Service Marketing. His research has been published in journals such as Journal of Business Research, Journal of Retailing and Consumer Services, Business Strategy and Environnement, International Journal of Hospitality Management, Business Ethics: A European Review, International Journal of Contemporary Hospitality Management, and Service Industries Journal.
2025
Qualification to direct research, Management Sciences, Université Paris Nanterre, France
2018
PhD in Management Sciences, Aix-Marseille Graduate School of Management, France
2010
Master of Science-Management Sciences, Shaheed Zulfiqar Ali Bhutto Institute of Science & Technology, Pakistan
2024
Research Active Faculty - Associate Professor, Excelia, La Rochelle, France
2023-2024
Research Active Faculty - Assistant Professor, Excelia, La Rochelle, France
2019-2023
Assistant Professor, School of Management Sciences, Quaid-i-Azam University, Islamabad, Pakistan
2016-2019
Adjunct Faculty, Kedge Business School Marseille, , France
2012-2016
Adjunct Faculty, School of Management Sciences, Quaid-i-Azam University, Islamabad, Pakistan
Journal articles
ISHAQ, M. I., AHSAN, M. J., RAZA, A., YOUNAS, A., TALPUR, Q.-U.-A. (2026). Beyond borders: can culturally intelligent leaders make better CSR calls. Journal of Sustainable Tourism. doi:https://doi.org/10.1080/09669582.2025.2608783.
SHAHZAD, K., RAZA, A., ISHAQ, M. I., TALPUR, Q.-U.-A., JUNAID, M. (2026). Fear of missing out and the propensity to share fake news: insights from self-determination and social comparison theories. Electronic Commerce Research. doi:https://doi.org/10.1007/s10660-025-10079-z.
ASHFAQ, K., ISHAQ, M. I., ULLAH, U., RAZA, A., SHAHEEN, W. A. (2026). Technological Innovation and Financial Liberalization in Shrinking Ecological Footprints: Mediating Role of Green Growth. Business Strategy and the Environment. doi:10.1002/bse.70617.
RAZA, A., TALPUR, Q.-U.-A., HAIDER, A., MURTAZA, G., ISHAQ, M. I. (2026). Conversational AI adoption and frontline employee creative performance: moderating role of AI anthropomorphism. International Studies of Management and Organization. doi:https://doi.org/10.1080/00208825.2026.2662468.
RAZA, A., YOUNAS, A., ISHAQ, M. I., TALPUR, Q.-U.-A., MUHAMMAD, F. (2026). From diversity to destination: Unlocking the drivers of internationalization among expatriates. International Studies of Management and Organization. doi:https://doi.org/10.1080/00208825.2026.2666133.
AFTAB, J., ABID, N., ISHAQ, M. I., RAZA, A. (2026). Mind Under Pressure: Exploring Cognitive and Social Pathways to Entrepreneurial Well- being During Crises. EntrepreneurshipResearch Journal (BEPRESS).
RAZA, M., RAZA, A., AHMAD, R., ISHAQ, M. I., TALPUR, Q.-U.-A. (2026). Hankering for travel? Drivers of travel intentions and role of opinion leadership. Tourism Recreation Research. doi:https://doi.org/10.1080/02508281.2026.2670308.
ISHAQ, M. I., RAZA, A., YOUNAS, A., TALPUR, Q.-U.-A., AHMAD, R. (2026). A multi-study on immersive technology and consumer wellbeing: role of openness to experience in tourism industry. Journal of Business Research, 216 (2026), 116366. doi:https://doi.org/10.1016/j.jbusres.2026.116366.
ISHAQ, M. I., RAZA, A., HAIDER, A., GOUDARZI, K., TALPUR, Q.-U.-A. (2026). Immersive Retail Technologies and Customer Experiences: A Multi-Study Experimental Design. Psychology and Marketing. doi:https://doi.org/10.1002/mar.70234.
ISHAQ, M. I., SUKHIA, S. N., USMAN, U., RAZA, A., ABID, N., TALPUR, Q.-U.-A. (2026). Sustainable Consumption Choice and Consumer Well-Being: Implications for Sustainable Development Goals. Business Strategy and the Environment. doi:https://doi.org/10.1002/bse.71290.
AHMAD, R., ISHAQ, M. I., RAZA, A., TALPUR, Q.-U.-A., AFTAB, J. (2025). Humblebragging and post purchase dissonance: A multi-study approach. International Journal of Hospitality Management, 131 (2025), 104321. doi:https://doi.org/10.1016/j.ijhm.2025.104321.
HAJ-SALEM, N., DAMRA, Y., HAMOUCHE, S., ISHAQ, M. I., RAZA, A. (2025). Beyond the cost–benefit trade-off: How trust shapes consumers’ decisions to grant permission for personalized marketing content. Journal of Marketing Communications. doi:https://doi.org/10.1080/13527266.2025.2518456.
RIAZ, S., WANG, Y., ISHAQ, M., RAZA, A., TALPUR, Q. (2025). Pathway to Entrepreneurial Success Through Green Entrepreneurial Orientation and Environmental Dynamism. Business Strategy and the Environment. doi:10.1002/bse.70173.
RIAZ, S., WANG, Y., ISHAQ, M. I., RAZA, A., TALPUR, Q.-U.-A. (2025). Pathway to Entrepreneurial Success Through Green Entrepreneurial Orientation and Environmental Dynamism. Business Strategy and the Environment. doi:https://doi.org/10.1002/bse.70173.
KHAN, A., RAZA, A., ISHAQ, S., UMER, U., ISHAQ, M. I. (2025). Pathways to ethical consumption: the effects of altruism, self-identity, and ascribed responsibility. European Business Review. doi:https://doi.org/10.1108/EBR-06-2025-0220.
KHAN, M. M., ISHAQ, M. I., IQBAL, M., RAZA, A. (2024). Impact of self-esteem and self-gifting on masstige purchase intentions. International Journal of Consumer Studies, 48 (2), e13012. doi:https://doi.org/10.1111/ijcs.13012.
RAZA, A., WASIM, M., ISHAQ, M. I. (2024). Virtual reality-based product displays to inspire consumers’ purchase intentions: An experimental study. Journal of Business Research, 175 (2024), 114540. doi:https://doi.org/10.1016/j.jbusres.2024.114540.
RIAZ, S., YANQING, W., ISHAQ, M. I., RAZA, A., SIDDIQUI, R. A. (2024). Role of social networks and entrepreneurial success: Understanding the dynamics of knowledge acquisition and green entrepreneurial orientation. Journal of Cleaner Production.
AHMED, A., RAZA, A., TALPUR, Q.-U.-A., ISHAQ, M. I., SHAFQAT, T. (2024). Brand transgression in corporate social responsibility era: empirical evidence from hospitality industry. Service Industries Journal. doi:https://doi.org/10.1080/02642069.2024.2361469.
SALEEM, T., TALPUR, Q.-U.-A., ISHAQ, M. I., RAZA, A., JUNAID, M. (2024). Exploring the effect of telepresence and escapism on consumer post-purchase intention in an immersive virtual reality environment. Journal of Retailing and Consumer Services, 81 (2024), 104014. doi:https://doi.org/10.1016/j.jretconser.2024.104014.
AHMAD, R., ISHAQ, M. I., RAZA, A., TALPUR, Q.-U.-A., MURTAZA, G. (2024). Exploring the impact of social media content on travel envy and intention to visit destination: moderating role of narcissist admiration and rivalry. Service Industries Journal. doi:https://doi.org/10.1080/02642069.2024.2374357.
AHSAN, M. J., ISHAQ, M. I., RAZA, A., TALPUR, Q.-U.-A. (2024). Let leaders permit nature! Role of employee engagement, environmental values, and sustainable behavioral intentions. Business Strategy and the Environment. doi:https://doi.org/10.1002/bse.3898.
SIDDIQI, R. A., CODINI, A. P., ISHAQ, M. I., DIMA R. JAMALI, D., RAZA, A. (2024). Sustainable supply chain, dynamic capabilities, eco-innovation, and environmental performance in an emerging economy. Business Strategy and the Environment. doi:https://doi.org/10.1002/bse.3976.
ISHAQ, M. I., BALOCH, R., RAZA, A., TALPUR, Q.-U.-A., AHMED, R. (2024). Ecological consciousness, moral self-identity and green conspicuous behavior: Moderating role of religiosity. Journal of Retailing and Consumer Services, 82 (2025), 104082. doi:https://doi.org/10.1016/j.jretconser.2024.104082.
AHMAD, R., ISHAQ, M. I., RAZA, A. (2023). The blessing or curse of workplace friendship: Mediating role of organizational identification and moderating role of political skills. International Journal of Hospitality Management, 108, 103359. doi:10.1016/j.ijhm.2022.103359.
SALEM, N. H., ISHAQ, M. I., YAQOOB, S., RAZA, A., ZIA, H. (2023). Employee engagement, innovative work behaviour, and employee wellbeing: Do workplace spirituality and individual spirituality matter? Business Ethics, the Environment & Responsibility, 32 (2), 657-669. doi:10.1111/beer.12463.
ISHAQ, M. I., RAZA, A., BORIS BARTIKOWSKI, B., UR-REHMAN, Z. (2023). Masstige Marketing: A scale development and validity study. Journal of Business Research, 166 (2023), 114112. doi:https://doi.org/10.1016/j.jbusres.2023.114112.
RAZA, A., ISHAQ, M. I., DIMA R. JAMALI, D., ZIA, H., HAJ-SALEM, N. (2023). Testing workplace hazing, moral disengagement and deviant behaviors in hospitality industry. International Journal of Contemporary Hospitality Management. doi:https://doi.org/10.1108/IJCHM-06-2022-0715.
RAZA, A., ISHAQ, M. I., KHAN, A., AHMED, R., HAJ-SALEM, N. (2023). How fashion cewebrity influences customer engagement behavior in emerging economy? Social network influence as moderator. Journal of Retailing and Consumer Services, 74 (2023), 103392. doi:https://doi.org/10.1016/j.jretconser.2023.103392.
RAZA, A., ISHAQ, M. I., SARWAR, H., AFTAB, J., FRANZONI, S. (2023). Accomplishing sustainable performance through leaders' competencies, green entrepreneurial orientation, and innovation in an emerging economy: Moderating role of institutional support. Business Strategy and the Environment. doi:https://doi.org/10.1002/bse.3557.
RAZA, A., HUSSAIN, S., HAIDER, A., ISHAQ, M. I., TALPUR, Q.-U.-A. (2023). Fear of missing out and compulsive buying behavior: The moderating role of mindfulness. Journal of Retailing and Consumer Services. doi:https://doi.org/10.1016/j.jretconser.2023.103512.
AHMAD, R., ISHAQ, M. I., RAZA, A. (2023). Impression management as a friend or foe? Testing mediating role of narcissism and moderating role of ingratiation. Current Psychology.
RAZA, A., TSIOTSOU, R., SARFRAZ, M., ISHAQ, M. I. (2023). Trust recovery tactics in financial services: the moderating role of service failure severity. International Journal of Bank Marketing. doi:10.1108/IJBM-10-2022-0447.
YAQOOB, S., ISHAQ, M. I., MUSHTAQ, M., RAZA, A. (2023). Family or otherwise: Exploring the impact of family motivation on job outcomes in collectivistic society. Frontiers in Psychology, 14. doi:10.3389/fpsyg.2023.889913.
RAZA, A., REHMAT, S., ISHAQ, M. I., HAJ-SALEM, N., TALPUR, Q.-U.-A. (2023). Gamification in financial service apps to enhance customer experience and engagement. Journal of Consumer Behaviour. doi:https://doi.org/10.1002/cb.2294.
RAZA, A., ISHAQ, M. I., ZIA, H., UR-REHMAN, Z., AHMAD, R. (2022). Technostressors and service employees outcomes: a longitudinal study. Service Industries Journal, 42 (13-14), 1030-1053. doi:10.1080/02642069.2022.2081685.
HAJ-SALEM, N., ISHAQ, M. I., RAZA, A. (2022). How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness. Journal of Retailing and Consumer Services, 68, 103062. doi:10.1016/j.jretconser.2022.103062.
SARFRAZ, M., NISAR, Q. A., RAZA, A. (2022). Expatriates' adjustment and performance in risky environments: the role of organizational support and rewards, risk propensity and resilience. Personnel Review. doi:10.1108/PR-05-2021-0309.
NAWAZ, M. R., ISHAQ, M. I., AHMAD, R., FAISAL, M., RAZA, A. (2022). Team diversity, conflict, and trust: Evidence from the health sector. Frontiers in Psychology, 13. doi:10.3389/fpsyg.2022.935773.
SHAFI, M. Q., RAZA, A., BAJWA, A. H., GUL, N. (2021). Impact of Paternalistic Leadership on Organizational Readiness for Change: Mediating Role of Employee Engagement and Moderating Role of Islamic Work Ethics. Journal of Islamic Business and Management (JIBM), 11 (01). doi:10.26501/jibm/2021.1101-009.
SULTAN, T., HASNI, M. J. S., RAZA, A. (2020). Brand Equity and its Impact on Customer Purchase Intention: Empirical Evidence of the Telecommunication Sector of Sargodha. Journal of Business & Economics, 12 (2), pp. 99-110.
UR-REHMAN, Z., RAZA, A., ILYAS, S., HAIDER, A. (2020). The Serial Mediation of Relationship Marketing Factors in the Association of CRM and Customer Loyalty. Paradigms, 14 (1), pp. 26-34.
UR-REHMAN, Z., RAZA, A., ILYAS, S., FAISAL, M., ZIA, M. H. (2020). An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth. Paradigms, S1, pp. 27-31.
FAISAL, M., ATHAR, M. R., AZAM, R., RAZA, A., UR-REHMAN, Z. (2017). Determinants and Outcomes of Consumer Green Attitude: Moderating Role of Degree of Greenness. Journal of Managerial Sciences, 11 (4), pp. 1-16.
Papers presented at academic or professional meetings
RAZA, A. (2025). AI-based Service Recommendations in the Hospitality Sector: an Experimental Study. AMS World Marketing Congress, July 2-4 2025, Dijon, France.
RAZA, A. (2020). An Empirical Investigation of Customer Loyalty as a Mediator between the Relationship of Customer Relationship Management and Word of Mouth. 6th International Conference on Doing Responsible and Sustainable Business: Challenges under Belt & Road Initiative (ICIBM-2020).
RAZA, A. (2020). Brand jealousy and its Behavioural Outcomes: Moderating Role of Brand Involvement. International Conference on Business and Commerce (ICBC 2020): Creating Opportunities from Uncertainties.
RAZA, A. (2019). ligning frontline employees with the brand personality: a strategic issue for service brands. 21st International Research Conference (IRC), Knowledge Economy: A way to Entrepreneurial, Inclusive & Sustained Growth.
RAZA, A., JUNAID, M. (2019). Aligning frontline employees with the brand personality: a strategic issue for service brands. 21st International Research Conference (IRC), Knowledge Economy: A way to Entrepreneurial, Inclusive & Sustained Growth.
JUNAID, M., RAZA, A., GOUDARZI, K. (2018). Customer Education in Service Organization: A Proposed Framework to Enhance Customer Experience. 21st Excellence in Services International Conference.