Case Lab
Excelia Business School is among the pioneering institutions in the use of the case method.
Marie-Noëlle RIMAUD |  Morgane FRITZ |
Why use case studies?
The Case Lab’s ambition is to develop students’ critical thinking. The case method engages judgement, encourages reflection and confronts learners with complex situations, close to those encountered by executives. There is no single answer to the issues raised: the challenge lies in the ability to analyse, question and decide. From this perspective, case studies aim to develop high-level skills, such as identifying managerial issues, analysing and resolving complex situations, the art of synthesis and presentation, and developing managerial recommendations. These skills structure the design requirements for cases, which are formalised in an editorial policy and guaranteed by a double-blind review process.
Recognised specific know-how
Excelia Business School has developed recognised expertise in the field of case studies in corporate social responsibility (CSR), drawing on the work of its lecturer-researchers and on the expertise of the Research Institute dedicated to Societal Responsibility and Innovation (IRSI). The Case Lab’s output illustrates the close link between academic research and teaching, through case studies rooted in contemporary issues, developed in regular interaction with specialised academic journals, such as Recherche et Cas en Sciences de Gestion.
The Case Lab also maintains long-term partnerships with several scientific associations, including the International Research Network on Organizations and Sustainable Development (RIODD) and the French Association of Tourism Management (AFMAT). As such, it designs and leads schemes to promote pedagogical case studies, contributing to the dissemination and recognition of the case method.
The work developed at Excelia Business School has been the subject of academic and professional distinctions, including in particular CCMP / FNEGE awards recognising case studies linked to research work. Finally, several Excelia Business School lecturers are recognised as experts in the case method. They are regularly called upon by scientific associations such as the French Marketing Association (AFM) or the AIRL-SCM for the evaluation of pedagogical case studies, and they lead workshops and training courses on the case method, in France as well as internationally, within higher education institutions, and also contribute to the writing of pedagogical case books.