Didier ROCHE

Dr Didier Roche has been an Associate Professor at Excelia Business School since 2012. With a Doctorate in Management Science, he has had 10 years of professional experience in the field of distribution and sales as well as 28 years of experience in training and teaching. His teaching focusses principally on General Marketing, Market Research, Negotiation, and Sales Techniques. His research focusses on the performance of the sales force, their ethics, and the relationship between these two notions. He also carries out research in the field of tourism and, more specifically, industrial tourism. He has produced more than 60 research works, that have appeared in publications and as papers at national and international academic conferences. He has also contributed to published collective works, made a research film, and has been published on a personal level.