Federica ANTONAGLIA

Dr. Federica Antonaglia obtained a Ph.D. in Management Sciences from the University of Naples "Luigi Vanvitelli" in 2012. The international research conducted for writing her thesis gave her the title of Doctor Europeaus and, brought her to Kedge Business School in Bordeaux. For twelve years she has been teaching marketing, entrepreneurship, and strategic management. Plus, since 2014 she has led numerous business simulations classes in France and abroad. Passionate about pedagogy, she teaches in the best Italian (Ca' Foscari University in Venice, Luigi Vanvitelli and Orientale Universities in Naples, Cattolica del Sacro Cuore University in Milan) and French (University of Bordeaux, Kedge BS) universities.

In her research she has been studying the processes of professionalization in cultural organizations since the beginning of the doctoral work. She does so from a marketing perspective - she has been investigating the museum experience, positioning of museums, and the visiting behavior of consumers – and, more recently, from an entrepreneurial perspective - she has been investigating entrepreneurial orientation, entrepreneurial support of the arts and, business models in the creative and cultural sectors. Since 2015, she has been conducting her research as a member of the Institute for Research in Organization Management (IRGO) at the University of Bordeaux. She joined Excelia Business School as an associate professor and head of the marketing department in September 2022.