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Imed BEN NASR

Research Active Faculty - Full Professor

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  • Pôle

    Marketing Academic Department

  • Domaines d'enseignement

    Principles of Marketing, Market Research, Experiential marketing, Digital Marketing , Research Methodology, Innovation Marketing, Big data and Data mining, Services Marketing

  • Campus

    La Rochelle

  • Langue(s) parlée(s)

    French, Arabic, English

  • Domaines de recherche

    Management of the Customer's Experience in the digital age, Mental imagery and the consumer's psychological process, Online Tribal Marketing, Quantitative Methods in Marketing

Biographie

Dr Imed Ben Nasr graduated from the Master degree in Management of Toulouse Business School, and holds a Ph.D. in Marketing from University of Bordeaux.

Before joining Excelia Business School in 2009,  he was a Researcher & Lecturer in Marketing at the University of Toulouse. He has also worked as a Business Analyst in AC Nielsen and as a Data Analyst in an E-Business company.

Today, Dr Ben Nasr is an Associate Professor in Marketing. He teaches his fields of expertise in the various programmes of the School, which include Digital Marketing, Experiential Marketing, Consumer Online Behavior, Tribal Marketing, Market Research and Quantitative Methods in Marketing. He  is also Learning Coordinator of the MSc in Digital Marketing and Collaborative Strategies, and is an active member of the Education Innovation Committee of Excelia. 

Dr Ben Nasr is the author of several articles published in peer reviewed academic journals and case studies published in the center of case studies and pedagogical medias.

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