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Insaf KHELLADI

Reserach Active Faculty - Full Professor

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  • Pôle

    Marketing Academic Department

  • Domaines d'enseignement

    Digital and Omnichannel Marketing, Responsible Consumption, Phygital Customer Journey and Immersive Experiences, Consumer Behavior and Innovation, Brand Management and E-Reputation, Research Methodologies (Qualitative and Quantitative)

  • Langue(s) parlée(s)

    French, English

  • Domaines de recherche

    Human–Technology Interactions (Generative AI, Virtual Agents, Metaverse, Blockchain, Social Robots), Consumer Behavior and Technology Adoption, Responsible Consumption and Brand Legitimacy, Knowledge Management, Communities, and Co-Creation Dynamics, E-Reputation and Online Trust, Innovations in the Wine Industry

Biographie

Insaf KHELLADI is a Professor of Marketing & Deputy Head of the Marketing Division at Excelia Business School (Paris–Cachan campus). She holds a Doctoral degree in Management Sciences from IAE Nice – Université Côte d’Azur and brings over twenty-five years of combined professional and academic experience. Her interdisciplinary research explores human–technology interactions, responsible consumption, and knowledge management. Insaf has published extensively in peer-reviewed journals (i.e., TSFC, JBR, JTT, R&D Mgt, IJEB&R, IMR), contributed to public debates through platforms such as The Conversation and FNEGE Media, and regularly serves as a guest speaker, track chair, and reviewer for international conferences and journals. She currently serves as Associate Editor & Area Coordinating Editor (Africa Region) for the Journal of Knowledge Management. Drawing on her experience within international organizations such as the UNDP, IFC, and the World Bank, Insaf stands at the intersection of research, pedagogy, and responsible innovation. Her academic trajectory is distinguished by a strong record of scholarly publications, interdisciplinary research leadership, international engagement, and pedagogical innovation across Bachelor, Master, and DBA levels.

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