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Komlanvi Elom GBETCHI

Research Active Faculty - Assistant Professor

Contact by email

  • Pôle

    Marketing Academic Department

  • Domaines d'enseignement

    Marketing, Digital Marketing , Innovation Marketing, Entrepreneurship, Management

  • Campus

    Tours

  • Langue(s) parlée(s)

    French, Ewe

  • Domaines de recherche

    Entrepreneurship, Franchise, Social franchise, Micro-franchise, Sustainable development and CSR, Retailing

Biographie

Komlanvi, Elom Gbetchi obtained a PhD in Management Sciences from the University of Rennes in 2022. The international work carried out as part of his thesis took him to Togo, where he was awarded the 2nd Thesis Prize, Edition 2022, by the Rennes 1 Foundation, in recognition of the quality of his research and the potential for innovation or technology transfer in Human, Organisational and Social Sciences.

For the past three years, he has taught Marketing, Digital Marketing, Innovation Marketing and Team Management at the IHEDREA agribusiness school in Rennes and at the IUT in Rennes.

In his research, using qualitative data collection and analysis methods, he has been studying entrepreneurship, social franchising and micro-franchising networks, retailing, sustainable development and corporate responsibility since his doctoral work. He also uses quantitative methods in his research. He joined Excelia Business School as an Assistant Professor in January 2025 to carry out teaching and research activities in the field of Marketing.

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