img_42170.jpg

Ludivine DESTOUMIEUX

Research Active Faculty - Assistant Professor

Contact by email

  • Pôle

    Marketing Academic Department

  • Domaines d'enseignement

    Market Research, Business Game Simulation, Statistics, Fundamental and Strategic Marketing

  • Campus

    La Rochelle

  • Langue(s) parlée(s)

    French, English

  • Domaines de recherche

    Consumer Behaviour, Social influence, Mere exposure effect, Social desirability, Social norms, Advertising, Provocative advertising, Taboos, Fast fashion, Metaverse, Food Transition

Biographie

Holding a PhD in Management Sciences from Toulouse Capitole University, Ludivine Destoumieux joined Excelia Business School as a Marketing lecturer in 2023. Prior to joining Excelia, she held the position of Attachée Temporaire d'Enseignement et de Recherche (ATER) at Toulouse Capitole University. She has shared her expertise in Marketing and Market Research at Toulouse School of Management, Toulouse Business School and Toulouse School of Economics.

Dr. Ludivine Destoumieux's research focuses on consumer behavior. She explores cognitive biases and theories of social psychology, examining their application to marketing through experimental methods. Her field of interest extends particularly to controversial themes, such as the use of taboo in advertising, the food transition and the impact of fast-fashion.

During her thesis, she had the opportunity to complete a research stay at the University of British Columbia, in Vancouver, Canada. She is also an active member of a number of scientific associations, and is vice-president of Ateliers de Thésée, an association supported by FNEGE (Fondation Nationale pour l'Enseignement de la Gestion des Entreprises).

Retour