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Ngoc Bich DANG

Research Active Faculty - Assistant Professor

Contact by email

  • Department

    Marketing Academic Department

  • Teaching specialisations

    Digital Marketing , Innovation Marketing, Community Management, Social Media Marketing

  • Campus

    La Rochelle

  • Languages

    English, Vietnamese

  • Areas of research

    Artificial Intelligence & Robots, Marketing of Innovation and New Technologies, Consumer Behaviour

Biography

Dr Ngoc Bich Dang obtained a Doctorate in Marketing from the University of Toulouse Capitole. She joins Excelia Business School in 2022 as an Assistant Professor in Marketing.  Before joining Excelia, she held the positions of Assistant Professor at the Vietnam National University, Research Assistant at the TBS Business School, and Teaching and Research Assistant (ATER) at the University of Toulouse Capitole. 

Her research interests include artificial intelligence & robots, marketing of innovation and new technologies, and consumer behaviour. Ngoc Bich Dang has received research grants from organizations in France, Vietnam, and Taiwan. She is also an academic member of several research associations.  

She worked in the Marketing department at Panasonic and Siam Cement Group companies before starting her academic career. 

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