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Rémi BREHONNET

Research Active Faculty - Associate Professor

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  • Pôle

    Marketing Academic Department

  • Domaines d'enseignement

    Consumer Psychology, Social & Critical Social Marketing, Advanced Statistics, Quantitative Methodology, Big Data, Data Mining and Machine Learning

  • Campus

    La Rochelle

  • Langue(s) parlée(s)

    English, French

  • Domaines de recherche

    Social Marketing, Critical Social Marketing, Addictive Behaviours, Health

Biographie

Dr Rémi Bréhonnet spent 25 years in the international corporate world, working for companies such as Alten and Alcatel-Lucent, among others. In 1998, he joined Alcatel-Lucent University, where his main activities focussed on designing, managing and delivering teaching and training engineering in several countries, in order to train the Group's international business partners. He has also headed up partnerships between leading international schools and Alcatel Corporate, such as the Higher College of Technology & Business in the United Arab Emirates.

 

In 2004, Dr Bréhonnet resumed his studies in parallel with his work, with the aim of moving from the business world to the world of education and research. In 2011, he joined Excelia Business School as Associate Professor, whilst completing his Doctorate. After serving as Director of Studies at the BBA International and then as head of the School's Marketing Department, he is now a lecturer and researcher in this department

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