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Sophie RAYNAUD

Research Active Faculty - Assistant Professor

Contact by email

  • Pôle

    Marketing Academic Department

  • Domaines d'enseignement

    Marketing, Sustainability , Brand Management, Dimensions, Socio-politics of marketing

  • Campus

    Tours

  • Langue(s) parlée(s)

    French, English, Spanish

  • Domaines de recherche

    Language analysis, Media and pop culture, Transition studies, Consumer studies

Biographie

After several professional experiences in the cultural and audiovisual sector, Sophie Raynaud obtained her doctorate from the Universidad Pontifical Comillas – ICADE in September 2025. Her research is at the intersection of consumer studies, media, and the cultural and social aspects of the ecological transition. Her thesis focused on the role of television series in maintaining negative stereotypes around sustainability. She specialises in discourse analysis methods through different types of media and is developing work on stereotypical discourses around sustainability and other social groups. She is also a member of the scientific committee of the Management en Série conference.

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