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Ulysse SOULAT

Research Active Faculty - Assistant Professor

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  • Department

    Marketing Academic Department

  • Teaching specialisations

    Consumer Behaviour, Sustainable Consumption, Social Marketing, Social Psychology, Behavioral Economics, Research Methodology, Marketing Research, Persuasive Communication

  • Campus

    La Rochelle

  • Languages

    French, English

  • Areas of research

    Consumer Behaviour, Sustainable consumption, Social Marketing, Social psychology, Urban mobility, Autonomous shuttles, Information framing

Biography

Ulysse Soulat holds a PhD in Management Science, obtained in 2023 at La Rochelle Université, and joined Excelia Business School as a Professor and Researcher. His research focuses on users' responsible behaviours in urban mobility, examined through their psychological, social, emotional and environmental dimensions. His doctoral work, carried out within the interdisciplinary Eco-Mob project, showed how the visual complexity of carbon information shapes the acceptability of self-measurement tools and the intention to adopt lower-emission travel modes, highlighting the role of self-efficacy. He extended this work through the Yélo-Deta project, dedicated to on-demand autonomous shuttles, studying their social acceptability and the role of ambivalent emotions. At Excelia, his research addresses responsible consumer behaviour, mobility, tourism and the shift from intention to sustainable behaviour.

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