Fatiha NAOUI-OUTINI
Research Active Faculty - Associate Professor
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Department
Supply Chain, Purchasing & Project Management Academic Department -
Teaching specialisations
Supply Chain Management, Logistics Management, Transport & Logistics Services, Méthodologie de Recherche Qualitative -
Campus
La Rochelle -
Languages
French, Arabic -
Areas of research
Supply Chain Management, Customer Service Performance (B2B), Purchasing and Supply Chain Management, Supply Chain Management & Innovation
Biography
Fatiha NAOUI-OUTINI is Associate professor in Management Sciences at Excelia Business School, member of CERIIM (Research Center in Managerial Intelligence and Innovation) and NIMEC (Normandy Innovation Market Business Consumption).
Her research focuses on Supply Chain Management, Sustainable Supply Chain Innovation, Purchasing and Supply Chain, with a particular focus on buyer-supplier relationships and innovative ecosystems. Her work has been published in various management journals, including the Supply Chain Forum: An International Journal, the Journal of Innovation Economics and Management, the Journal of Enterprise Information Management, Innovations, Revue Management & Avenir, and the Revue Française de Gestion Industrielle , as well as in Edition Management & Société. She contributes as a reviewer to several academic journals, such as Management International Review, Journal of Industrial Management, and Logistics & Management. She is also associate editor of the journal of the Industrial Management Association (ARFGI).
2010
PhD in Management Sciences, IAE de Caen Basse-Normandie, France
2000
Diploma of Advanced Studies in Management Sciences, IAE de Caen Basse-Normandie, France
1999
French University Master, Business Economics, Université de Rouen, France
2011
Research Active Faculty - Associate Professor, Excelia, La Rochelle, France
2009-2011
Assistant professor & Research Active Faculty, Excelia, La Rochelle, France
2007-2008
Research Contract, Excelia, La Rochelle, France
2002-2003
Temporary Lecturer and Research Assistant, Faculté de Droit et des Sciences Sociales, Poitiers, France
Journal articles
OBEROI, P., NAOUI-OUTINI, F. (2024). Market Orientation Dynamic Capability—A Catalyst for Purchasers’ Core Competencies to Achieve Innovative Performance during Supplier Collaboration. Journal of Asia Business Studies, 18 (2).
CARMAGNAC, L., NAOUI-OUTINI, F. (2022). Emotions and ends matter: Exploring the Practice of Sustainable Innovation Diffusion. Supply Chain Forum: An International Journal. doi:https://doi.org/10.1080/16258312.2022.2128693.
NAOUI-OUTINI, F. (2022). Supply Chain 4.0 : rôles et opportunités de la gestion industrielle. Revue Française de Gestion Industrielle - RFGI, 36 (1), 3-6. doi:10.53102/2022.36.01.1112.
EL HILALI, N., NAOUI-OUTINI, F., ORUEZABALA, G. (2020). Quand la capacité dynamique d’un écosystème devient moteur d’innovation collaborative. La singularité de l’écosystème textile au Maroc. Innovations - Cahiers d'économie de l'innovation, N°62 (2), 103. doi:10.3917/inno.062.0103.
NAOUI-OUTINI, F., ORUEZABALA, G., EL HILALI, N. (2020). Quand l’industrie textile marocaine revisite sa capacité à innover (theconversation.com). The Conversation.
NAOUI-OUTINI, F., N.HILALI, "Innovative suppliers and purchasing function interaction", Journal of Innovation Economics & Management, , January 2019, vol. 2019/1, no. 28, pp. 171-192
NAOUI-OUTINI, F., A.SIAU, "Fonction achats et supply chain management, entre collaboration et prédation : étude de cas", Revue Management & Avenir, August 2018, no. 102, pp. 129-149
NAOUI-OUTINI, F., "Customer Service in supply chain management: a case study", Journal of Enterprise Information Management, October 2014, vol. 27, no. 6, pp. 786-800
Chapters
NAOUI-OUTINI, F., SIAU, A. (2025). Alstom: vers une supply chain unifiée, plus performante et connectée. ISTE Editions.
NAOUI-OUTINI, F. (2021). Management des Risques Fournisseurs dans le cas d’une entreprise industrielle de taille intermédiaire. Editions EMS.
Proceedings from scholarly meetings
NAOUI-OUTINI, F., TOURATIER-MULLER, N., EL HILALI , N., ORUEZABALA, G. (2025). Exploring Disruptive Business Model Innovation in the Context of Territorial Empowerment: Cases from a Developed and a Developing Country,. International Conference on Future Business Perspectives (ICFBP), December 20–22, 2025, at Ho Chi Minh City, Vietnam. Actes.
NAOUI-OUTINI, F., ORUEZABALA, G., EL HILALI, N. (2025). Information sharing and performative collaboration between principals and subcontractors in supply innovation ecosystem: the case of the textile cluster in Morocco.. Colloque International Projet et Logistique (PROLOG).
NAOUI-OUTINI, F. (2021). Advancing supply chain sustainability and critical studies. Colloque International Projet et Logistique (PROLOG).
NAOUI-OUTINI, F. (2021). When suppliers innovate: a reverse logic of sustainable innovation diffusion. EurOMA.
NAOUI-OUTINI, F., EL HILALI, N. (2017). Innovation fournisseurs et fonction achats : valeur ajoutée et/ou des freins. cas du secteur de location automobile., 30th IBIMA Conference. IBIMA Conférence.
NAOUI-OUTINI, F., SIAU, A. (2016). Purchasing management and the “known or unknown” suppliers’ selection process: CIRC Energy case study., 28th IBIMA Conference. Seville: IBIMA - 28th conference.
NAOUI-OUTINI, F., A.SIAU, "Le management achats: roles de l'acheteur et principales contraintes : étude de cas ", Colloque International Projet et Logistique (PROLOG), 2016, Agadir , Morocco
NAOUI-OUTINI, F., E.BARBANCHON , "La fonction achats de production face à son intégration dans dans le supply chain management: cas de l'industrie aéronautique" in Logistiqua , Conférence internationale de la logistique et de supply chain management , 2016
NAOUI, F. (2014). Les antécédents de la performance Supply Chain Management: une analyse au regard des achats internationaux., International Business Information Management Association, IBIMA Conférence (n°23). IBIMA Conférence (n°23).
NAOUI, F., "Les déterminants de la performance du service à la clientèle dans une approche Supply Chain Management : Cas des Télécommunications" in Journée thématique Systèmes d'Information – Logistique et Innovation , Journée thématique Systèmes d'Information – Logistique et Innovation , 2013, Saint-Nazaire, France
NAOUI, F. (2013). Customer service in supply chain management: a case study., Advances in sustainable and competitive manufacturing systems (pp. 1305-1321). International Conference Flexible Automation and Intelligent Manufacturing (FAIM).
NAOUI, F. (2012). Les antécédents de la performance Supply Chain Management : une analyse au regard des achats internationaux. Journée de recherche achat international et chaîne de valeur.
NAOUI, F. (2011). Customer Service Performance in the Supply Chain Management Dynamic: Telecom Industry Case Study., ICOVACS : International Conference on Value Chain Sustainability (n°4). ICOVACS : International Conference on Value Chain Sustainability (n°4).
NAOUI, F. (2011). Les déterminants de la performance du service à la clientèle dans une approche Supply Chain Management : étude de cas., IBIMA : International Business INformation Management Association Conference (n°17). IBIMA Conférence.
NAOUI, F., "Customers service in the supply chain management dynamic: automotive case study", European Institute for Advanced Studies in Management, 2010, Bruxelles, Belgium
NAOUI, F., "The Supply Chain Management Implementation Constraints: Telecom Industry Cas Study." in The International Conference on Flexible Automation and Intelligent Manufacturing, Advances in Sustainable and Competitive Manufacturing Systems, no. IV, pp. 1305-1321, 2009, Middlesbrough, United Kingdom
Papers presented at academic or professional meetings
OBEROI, P., NAOUI-OUTINI, F. (2020). Market Orientation—Purchaser’s Core Competency to Achieve Innovative Performance during Supplier Collaboration. Journée de Recherche en Supply Chain et innovation.
NAOUI-OUTINI, F. (2020). Supply chain and BtoB collaboration perspective – the cornerstone of the global supply chain: an exploratory study. ICHSCL (International Conference on Health Supply Chain and Logistics)- Barcelona 5-6th March 2020.
OBEROI, P., NAOUI-OUTINI, F. (2019). Market Orientation-a catalyst for achieving innovative performance for purchasers during supplier collaboration. Prolog.
NAOUI-OUTINI, F., "Customer service performance in the supply chain management dynamic: Telecom Industry Case " in Study International Conference Partner’s, La Rochelle Business School, 4-5-6 février, 2014, La Rochelle, France
Published cases with instructional materials
KIROVA, V., NAOUI, F. (2013). La politique de distribution de Léa Nature - Comment rendre le bio accessible au plus grand nombre de consommateurs ?. Centrale de Cas et Médias Pédagogiques.
Press articles
RENAULT OBEROI, P., NAOUI-OUTINI, F. (2025). Purchasing managers take the lead in driving innovation..
NAOUI-OUTINI, F., ORUEZABALA, G., EL HILALI, N. (2024). Quand l’industrie textile marocaine revisite sa capacité à innover.. Morocco.