Presentation
Why study for an MSc specialisation in Digital Marketing & Business Intelligence?
The MSc specialisation in Digital Marketing & Business Intelligence offered by Excelia Business School educates students to become experts in designing and executing effective digital marketing strategies. Through this programme, students are able to navigate the complex digital landscape, acquiring the skills needed to both target and engage audiences across a variety of digital channels. Once qualified, our graduates have an in-depth understanding of online user behaviour and best practice in communication, enabling them to interact effectively with consumers and optimise the growth of the company in which they work in today’s increasingly connected world.
An overview of Excelia’s MSc specialisation in Digital Marketing & Business Intelligence
This Master of Science (MSc) will provide you with extensive knowledge of Digital Marketing & Business Intelligence and growth strategies in today’s digital age. Through a combination of practical learning and company-based experiences, you will learn how to implement agile methodologies specifically designed for companies seeking rapid growth. The programme will enable you to enhance your skills by mastering advanced digital marketing techniques, giving you a competitive edge when it comes to reshaping your practices and those of your organisation in a constantly changing business landscape.
Language
English / French
Qualification
Bac+5
Location
Tuition Fees
In short
Online strategy, Automation, Digital Transformation
5 Reasons to choose the MSc specialisation in Digital Marketing & Business Intelligence
A study programme with official recognition
This specialisation is part of the Master of Science in Business Management offered by Excelia Business School. It is a State-accredited qualification with a Grade de Master awarded by the French Ministry of Higher Education, Research and Space. This programme is recognised nationally and internationally, guaranteeing credibility and added value in today’s job market.
A highly diverse, vocational study path
This MSc specialisation will provide you with solid skills in Digital Marketing & Business Intelligence through a variety of lessons in Human Sciences and Marketing, enabling you to understand the key trends and the interactions between people and the digital world. You will be fully equipped to rise to today’s challenges and seize every opportunity offered by digital technology.
Immersive pedagogy aligned with the corporate world
Thanks to a range of opportunities such as internships and work-study placements, as well as regular presentations by industry professionals, you will be immersed in the realities of today’s job market. This programme provides a comprehensive, practical foundation essential for launching your career with sound, relevant savoir-faire.
Support for Vocational Integration
At Excelia, your professional success is a key priority. Through the Talent Centre, you benefit from personalised support designed to facilitate your entry into the job market: tailored coaching, CV and interview workshops, access to exclusive internship and job offers, and networking events with leading companies. Whether you're seeking an internship, a work-study opportunity, or your first full-time role, everything is in place to help you stand out and seize the best opportunities.
The perfect balance between academic research and sector-specific expertise
The MSc specialisation in Digital Marketing & Business Intelligence is taught by research-active Faculty as well as industry professionals, providing you with the perfect balance of academic theory and real-life practical applications. This combination will broaden your understanding of current practices and position you as a key player in the fields of Digital Marketing & Business Intelligence.
Programme structure
Classic Track - Paris-Cachan
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September-March
- Lessons
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April-May
- Climacité© mission
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June-August
- Internship
Work-study Track - La Rochelle, Tours
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September-August
- 3 weeks in the company / 1 week at school
Classic Track - Paris-Cachan
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September-December
- Lessons
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January-August
- Internship
Work-study Track - La Rochelle, Tours
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September-August
- 3 weeks in the company / 1 week at school
Companies that already work with our Excelians
Rankings
-
1st
Speak & Act 2026
Best School Experience - Happiness Barometer -
13th
Financial Times: European Business Schools 2025
Ranked 13th in France and 56th in Europe -
17th
QS Business Masters Rankings 2026
Ranked 17th in France
FAQs
- How is the MSc specialisation in Digital Marketing & Business Intelligence organised?
The MSc comprises lessons led by industry professionals, combining theory taught in lecture theatres with tutorials held in small groups, to encourage stimulating, interactive pertinent debate. You will take part in practical projects, such as case studies and Business Games, where you will work in groups to solve real-life issues. In addition, there are a number of themed lectures given by recognised experts. To complement this, our support for vocational integration, provided by the Talent Centre, offers personalised coaching to help you develop your soft skills and optimise your applications, thereby strengthening your readiness for the job market.
- What are the career prospects after an MSc specialisation in Digital Marketing & Business Intelligence?
Graduates of this MSc from Excelia Business School take up key positions in various branches of Digital Marketing & Business Intelligence. Thanks to the school’s close partnerships with leading companies and to its extensive alumni network, graduates benefit from a wealth of career opportunities, in France and abroad. Types of jobs include Digital Marketing Manager, Web Project Manager, SEO/SEM Specialist, and many others.
- How much does it cost to study for this MSc specialisation in Digital Marketing & Business Intelligence?
There are various options available: a traditional paid internship, a work-study* track whereby you receive a salary and have tuition fees paid by your host company, and a study-placement whereby you receive a monthly salary but are responsible for paying your tuition fees yourself. Applicants are encouraged to contact us to explore the different possibilities of financing available.
*Programme accessible under conditions for international applicants (please contact the International Admissions team).
- What are the admissions requirements for this MSc specialisation in Digital Marketing & Business Intelligence at Excelia Business School?
To join this MSc programme, you need to have validated 3 years of higher education to start in Year 1, or 4 years to start in Year 2.
The admissions process involves a motivation interview which is carried out by internet via our dedicated platform (day and time of your choice)
- Will the school help me to secure a work-study placement or a Study-Placement for the MSc specialisation in Digital Marketing & Business Intelligence?
Once you have been accepted onto the MSc and paid your deposit, Excelia Business School will support you in your search.
- You will have access to JobTeaser, a platform offering internship or work-study* placement opportunities, where you can personalise your search.
- The school’s Talent Centre through its support for vocational integration, is also there to assist you, with coaches on hand to help you perfect your CV, cover letter and LinkedIn profile and fine-tune your search process.
- You will be able to make use of the school’s database of ‘Who did what / Who went where’ to contact former students and their internship/apprenticeship supervisors.
- You can consult our work-study guide detailing the procedure for securing a placement and can benefit from our Webinars and information-gathering meetings on work-study.
*Programme accessible under conditions for international applicants (please contact the International Admissions team).
- What are the advantages of studying on this MSc at Excelia Business School?
By deciding to join this MSc specialisation in Digital Marketing & Business Intelligence at Excelia Business School, you will be joining Excelia, a reputable higher education group, renowned for its academic excellence and international accreditations including EQUIS, AACSB and AMBA. You will benefit from a teaching approach that combines theory with practical experience in stimulating learning environments across our study locations, ensuring you excel in the world of Digital Marketing & Business Intelligence.
Lessons
Year 1 Maîtriser les bases du management tout en explorant le Marketing Digital et Business Intelligence
Modules / Activités :
- Marketing 360
- Business Models et Stratégie
- Management et Leadership
- Management de Projet
- Ethique et RSE
- Management des Systèmes d'Information
- Planification et Gestion budgétaire
- Finance pour Managers
- Recherche documentaire
- Introduction IA
- Biodiversité et entreprise : gestion des risques et impacts
- Informatique de Gestion avec Excel
- Entreprise, Travail et Cadre Juridique
- Initiation au développement durable et RSE
- Anglais
- Gestion Globale de l'Entreprise : Business Game
Prérequis : Métiers du Marketing*
- Marketing Responsable
- Relations Clients-Fournisseurs à l’International
- Stratégies d’Innovation et Design Thinking dans le Digital
*Spécificités à prévoir selon les campus
Le programme des enseignements et les missions sont présentés à titre indicatif et sont susceptibles d’évoluer d’une année sur l’autre. Les spécialisations proposées ouvriront sous réserve d’un nombre minimum de candidats.
Year 2 Approfondir l’expertise en Marketing Digital et Business Intelligence
Cours de tronc commun - MSc :
- Méthodologie de Recherche
- Excel Avancé
- Data Driven Management
- Expertise & Lancement Pro
- Transformation digitale des organisations : Hackathon web pour les managers
- TASK : naviguer entre les limites planétaires et justice sociale
Cours de spécialisation - MSc spécialisation Digital Marketing* :
- Brand Management in the digital age
- Référencement et SEO/SEA /Search engine optimization and SEO/SEA
- Marketing Digital avancé
- AI Studio et communciation lab
- Marketing automation & Data-Driven Marketing
- Customer Journey Design and Management
- Growth Marketing et performance digitale
- Transformation digitale et Business Intelligence
- Marketing insights
- Startup Challenge
*Quelques variations peuvent exister en fonction du campus
Le programme des enseignements et les missions sont présentés à titre indicatif et sont susceptibles d’évoluer d’une année sur l’autre. Les spécialisations proposées ouvriront sous réserve d’un nombre minimum de candidats.
Your experiences
Business Game
Sous la forme d’un jeu d’entreprise, les étudiants résolvent en équipe des problématiques professionnelles concrètes.
Parcours Classique : Projet Climacité©
Climacité© est l’occasion pour vous de vous engager pour la planète. Au travers d’un des 17 Objectifs du Développement Durable (ODD), la mission sensibilise, éduque et forme les apprenants du programme aux enjeux de protection de l’environnement et d’adaptation au changement climatique.
Conférences thématiques
Tout au long de l’année, des professionnels et des experts animent des conférences thématiques afin de sensibiliser les étudiants aux différents enjeux et problématiques de leur secteur d’activité.
Accompagnement à l’employabilité
Chez Excelia, votre réussite professionnelle est notre priorité. Grâce au Talent Centre, vous bénéficiez d’un accompagnement sur mesure : coaching, ateliers CV et entretiens, plateforme d’offres exclusives, et rencontres avec des entreprises.
Que ce soit pour un stage, une alternance ou votre premier emploi, nous vous donnons toutes les clés pour vous démarquer et décrocher les meilleures opportunités.
Entrepreneuriat numérique
Les participants sont libres de choisir leur propre projet. Le concept de cette formation est d’enseigner aux futurs marketeurs comment utiliser les outils numériques (site web, réseaux sociaux, applications mobiles, SEO SEA) afin de développer et de faire croître leur entreprise dans l’environnement numérique.
Stage
Les étudiants en parcours classique en première année ont la possibilité d’effectuer un stage, en France ou à l’étranger. Les connaissances théoriques acquises lors des cours de MSc sont ainsi mises en pratique pendant cette période en entreprise.
Stage alterné
Pour les étudiants en parcours Classique, 2ème année, les semaines seront rythmées entre 3 jours de cours et 2 jours en stage entreprise.
Alternance
Véritable tremplin vers une insertion professionnelle rapide, l’alternance permet aux étudiants d’effectuer en moyenne 2/3 de leur année scolaire en entreprise.
+ d’infos sur l’alternance
Mémoire de fin d'études
Il constitue l'aboutissement de votre parcours académique et permet à l’école d’évaluer votre capacité à analyser des problématiques complexes liées au marketing digital. Vous serez amené à réaliser un travail structuré d’analyse, à formuler un diagnostic pertinent et à proposer des solutions stratégiques adaptées aux enjeux numériques des entreprises.
Cette expérience est également une occasion unique de mener une recherche approfondie sur un sujet opérationnel, encadrée par des enseignants-chercheurs. Elle représente un atout essentiel pour enrichir votre CV et dynamiser vos perspectives professionnelles dans le domaine du marketing digital.
Careers
Why not take our Careers Quiz!
A choice of careers after this MSc specialisation in Digital Marketing
With this MSc specialisation in Digital Marketing, our graduates quickly rise to management positions, in France or abroad.
Given the growing importance of digital communication in corporate strategy, career prospects are particularly promising. You can work in a variety of roles, such as Social Media Manager, SEO/SEM Specialist or even Digital Project Manager. The demand for these skills is continually growing, providing numerous opportunities in a wide range of sectors.
Below is a non-exhaustive list of the types of professions in which you are likely to work.
Types of jobs:
- Marketing Director
- Director of Digital Communication
- Head of e-Marketing / e-Commerce
- Chief Digital Officer (CDO)
- Digital Project Leader (web, e-commerce, mobile)
- Social Media Manager
- e-Commerce Consultant
- SEO/SEA Consultant
- Traffic Manager
- Online Reputation Manager
- Product Manager
- Content Manager
- Digital Media Planner
Facts & Figures
Length of time required to secure a job
of our graduates secure employment within 6 months of graduation
Salaries
average starting salary
Cost of studies
Tuition fees
Students from within the European Union*
€27,000 for the Classic Track MSc, 24 months (Years 1 and 2)
€15,450 for the Classic Track MSc, 12 months (Year 2)
Students from outside the European Union
€27,750 for the Classic Track MSc, 24 months (Years 1 and 2)
€16,200 for the Classic Track MSc, 12 months (Year 2)
The above fees are provided for information purposes only and are subject to change from one year to the next.
- * Which are the 27 European Union member countries?
Austria, Belgium, Bulgaria, Cyprus, Croatia, Czech Republic, Denmark, Germany, Estonia, Finland, France and French Overseas Territories, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, The Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden.
Work-study track MSc, 12 or 24 months
All tuition fees are paid by the employer from the date the contract is signed (professionalisation contract or apprenticeship contract).
For more information about tuition fees for the work-study track: [email protected]
Multiservice charge
Fee: €350
- What is included in the multiservice charge?
- Administration and support services
- International mobility insurance-assistance
- Reprographics credit (photocopying, printing)
- Unlimited access to all content on Exceliaprime® Edutainment platform
- Personalised support and coaching from our Talent Centre
Financing your studies
Admissions
Applications are open to students with a minimum of 3 years of post-High School education or international equivalent.
The essentials
Interview: online or by video with 5 days to respond
Results: within 6 days after the interview
Application fee: €50, to be paid by bank transfer or credit card
The steps of your application
- Submit your application onlineChoose the programme, then attach your CV and proof of your current qualification (enrolment certificate). If you apply for the English Track, your CV and cover letter must be provided in English.
Submit my application - Take your interview online. You can either do it by video call on a date agreed with the admissions team, or record your answers on video, in which case you have 5 days to respond to questions about your motivation and your academic and professional plans, in French or English depending on the programme you have chosen.
- Receive your results and pay the depositThe answer arrives within 6 days after the interview. If you are admitted, you pay a deposit, which will be deducted from your annual tuition fees, before the specified deadline.
- Prepare your arrivalYou receive the confirmation of pre-enrolment and the confirmation of accommodation needed for your student visa application.
- Confirm your enrolmentYou send a copy of your qualification and proof of your language level.
Good to know
- What language level do you need to prove?
Level B2 of the Common European Framework of Reference for Languages (CEFR), in the English Track as in the French Track. All official certificates are accepted. You are exempt if:
- the official language of your country is the language of the chosen programme
- you hold a qualification issued in an officially French-speaking country and the programme is taught in French
- you hold a qualification issued in an officially English-speaking country and the programme is taught in English
- How can you pay from abroad?
Excelia has partnered with Flywire for international payments: a best price guarantee on bank transfers, real-time payment tracking and 24/7 multilingual customer support. Find out how Flywire works
- Where can you find help with administrative procedures?
Applications are open to students with a minimum of 4 years of post-High School education or international equivalent.
The essentials
Interview: by video, remotely, with 5 days to respond
Results: within 6 days after the interview
Language level required: B2
Application fee: €50, to be paid by bank transfer or credit card
The steps of your application
- Submit your application onlineChoose the programme, then attach your CV and proof of your current qualification (enrolment certificate). If you apply for the English Track, your CV and cover letter must be provided in English.
Submit my application - Take the online video interviewYou have 5 days to answer questions about your motivation and your academic and professional projects by video, in French or in English depending on the chosen pathway.
- Receive your results and pay the depositThe answer arrives within 6 days after the interview. If you are admitted, you pay a deposit, which will be deducted from your annual tuition fees, before the specified deadline.
- Prepare your arrivalYou receive the confirmation of pre-enrolment and the confirmation of accommodation needed for your student visa application.
- Confirm your enrolmentYou send a copy of your qualification and proof of your language level.
Good to know
- What language level do you need to prove?
Level B2 of the Common European Framework of Reference for Languages (CEFR), in the English Track as in the French Track. All official certificates are accepted. You are exempt if:
- the official language of your country is the language of the chosen programme
- you hold a qualification issued in an officially French-speaking country and the programme is taught in French
- you hold a qualification issued in an officially English-speaking country and the programme is taught in English
- How can you pay from abroad?
Excelia has partnered with Flywire for international payments: a best price guarantee on bank transfers, real-time payment tracking and 24/7 multilingual customer support. Find out how Flywire works
- Where can you find help with administrative procedures?
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