The most promising digital careers
Social media, big data, cybersecurity: digital already runs through every organisation, far beyond purely technical careers. Companies are looking for people who can connect these tools to their strategic decisions, which opens up a wider range of careers to a business school graduate than you might imagine. Here are the most promising families of digital careers, and the Excelia Business School programmes that prepare you for them.
In brief
The digital careers most open to a business school graduate connect technology to business decisions: digital marketing and acquisition, data and performance management, digital project management, cybersecurity and digital risk management.
Excelia Business School prepares you for them notably through its Masters of Science (MSc) in Digital Marketing & Business Intelligence, in Management Control and Business Intelligence, and in Cybersecurity Management and digital resilience.
Why choose a career in digital?
Contrary to a common misconception, most digital careers do not require you to know how to code: they connect technology to business decisions rather than demanding a purely IT profile.
At Excelia Business School, this diversity is reflected directly in the programmes, where digital develops transferable skills, just as useful in a marketing role as in managing a project or handling a company's digital risks.
Digital marketing and acquisition careers
The social media manager manages an organisation's online community and embodies its voice on social media, responding directly to the users who reach out there. The SEM officer (Search Engine Marketing), meanwhile, sets up and runs online advertising campaigns to maximise the visibility of adverts.
Traffic manager, SEO/SEA consultant (organic and paid search), e-marketing manager or e-reputation manager: these related careers complete the family, all accessible through our Master of Science (MSc) in Digital Marketing & Business Intelligence.
Digital marketing remains just one digital family among others at Excelia Business School: to explore marketing careers more broadly, head to our article on marketing careers that are hiring.
Data and performance management careers
Excelia Business School's Master of Science (MSc) in Management Control and Business Intelligence supports companies' digital and data transformation, and opens up careers that manage performance through data without necessarily coding day-to-day: business analyst, management controller, business intelligence systems consultant.
The data scientist, meanwhile, goes further into the technical side: they analyse the data generated notably from a company's customers, may code or build models, to identify trends and forecasts that inform decisions.
Managing digital projects and user experience
The digital project manager plans, sets up and manages digital projects, coordinating teams of developers, designers, copywriters and marketers through to delivery. The UX designer, meanwhile, designs the user experience of digital products, through user research and prototyping.
The first of these two careers, already mentioned above, is precisely among the roles targeted by Excelia Business School's Master of Science (MSc) in Digital Marketing & Business Intelligence: proof that digital project management is driven as much by team coordination as by technical skill alone.
Cybersecurity and artificial intelligence: technology in the service of strategy
The artificial intelligence engineer designs and implements AI systems: a career combining research and design that requires a substantial IT background, one of the few on this page to demand a strong technical profile.
Cybersecurity, meanwhile, is open to a management profile rather than a development one: that is what Excelia Business School's Master of Science (MSc) in Cybersecurity Management aims for, training people both for dedicated careers, such as digital risk management, compliance, business continuity or digital security consulting, and for cross-functional roles where cyber skills become an asset, from project management to procurement to innovation.
The cybersecurity manager thus integrates security into company strategy: they align cyber issues with business objectives and negotiate budgets, working with business departments, the IT department and legal teams, alongside technical teams rather than in their place.
And what about artificial intelligence in all this — will it replace these careers? It mostly transforms them, as shown by the way artificial intelligence is transforming management careers.
Which programme for a career in digital?
After the baccalaureate, the Bachelor in Business opens up third-year specialisations, including digital marketing and data, to progressively shape your path without having to choose everything from the outset.
After a Bac+3, a Master of Science lets you go further in one of the three families presented here: digital marketing and business intelligence, management control and business intelligence, or cybersecurity management, each offered by Excelia Business School.
Still hesitating between these three Masters of Science? Find out which one best matches your plans.
Discover the Masters of Science
Frequently asked questions
- What are the digital careers?
They cover a broad family of careers: digital marketing (social media manager, SEM officer), data and performance (data scientist, management controller), digital project management (digital project manager, UX designer) and cybersecurity (cybersecurity manager). Many connect technology to business decisions rather than requiring you to know how to code.
- Do you need to know how to code to work in digital?
No, not for a large proportion of these careers: the digital project manager, the UX designer or the cybersecurity manager manage projects and teams more than they develop themselves. Coding, however, remains necessary for software development, and useful for the artificial intelligence engineer.
- What does a digital project manager do?
They plan, set up and manage digital projects, coordinating teams of developers, designers, copywriters and marketers to deliver the project on time and according to the objectives set.
- What does a data scientist do?
They analyse the data generated notably from a company's customers, by coding or building models, to identify trends and forecasts that inform decisions.
- Can you work in cybersecurity without being an engineer?
Yes: the cybersecurity manager integrates security into company strategy and works with business departments, the IT department and legal teams, a management profile rather than a technical development one.
